TOURATECH is a “LEADER” in the market share of equipment and accessories for touring, rally and adventure motorcycles. The main products are luggage solutions, protection, comfort (ergonomic upgrades), electronics and navigation to Bigtrail bikes.
Located in Niedereschach, near the famous Black Forest in southern Germany, it was founded by Herbert Schwarz in the early 90s along with Jochen Schanz.
With distributors in over 20 countries, Touratech manufactures original accessories for BMW, Yamaha, Honda, KTM and others. Created from great experience gained through many kilometers travelling, more and more products are continually being developed and improved. Now you find all benefits and quality of TOURATECH in Brazil.
I had just disconnected from an advertising agency located in São Paulo, when I was summened to be part of the team of a new distributor of equipment and accessories for Bigtrail motorcycle, to be responsible for strategy and design of a new website and lead the work Experience of Use of Product, producing all major deliverables and present it to the client from August 2011 to July 2012. In this project I worked beside a Senior Developer being directly involved with the client and all the staff in the headquarters in Germany. I had the responsibility for the Project Manager, Art Director, UX Design and everything about internet consulting so it could be delivered quickly, with quality and expected results.
Step #1: Plan and develop the experience of Use of the Product, create all brand communication and increase sales in 10 months.
Step #2: Maintain the growth of the brand and the user experience continuously.
Step #3: Provide support for all team members with consulting and training in the model created over the years.
I knew there would be a lot of work to be done in a short period of time for a company that didn’t have the necessary structure. An e-commerce, visual identity standardize, interfaces for users with advanced age and outreach strategies and sales of products over the Internet.
The customer proposed four main objectives: to create an online catalog, the brand dissemination in Brazil, standardize the communication provided by Germany and of course, increase sales.
I worked with six main objectives:
- Know the customer and product;
- Know the consumer in various research;
- Understanding the reason behind the product;
- Create an online catalog for sales;
- Increase the sales;
- Consumer satisfaction;
I used Google Docs to develop a simple schedule because it would be shared with others, some of them would need more than others all information.