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Interviewing Users: How to Uncover Compelling Insights
Interviewing is a foundational user research tool that people assume they already possess.
Everyone can ask questions, right? Unfortunately, that’s not the case.
Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone.
You’ll move from simply gathering data to uncovering powerful insights about people.
Mental Models: Aligning Design Strategy with Human Behavior
Indi’s work spans a number of decades, from the mid-80’s when the desktop metaphor was replacing command line and menu-based systems, to the mid-90’s when the Web first toddled onto the scene, to now, when designers are intent on crafting good experiences.
After 10 years of consulting, Indi founded Adaptive Path with six other partners in 2001, all hoping to spread good design around the world, making things easier for people everywhere. Indi’s mental models have helped both start-ups and large corporations discover and support customer behaviors they didn’t think to explore at first.
She has written a book about the mental model method, Mental Models – aligning design strategy with human behavior, published by Rosenfeld Media. She is now consulting independently, conducting mental model workshops, and mentoring.