About me

Hi – I am Marcelo Graciolli, but you can call me Graciolli, a brazilian multidisciplinary with focus on UI/UX Design, Marketing & Photography with a large experience based in London, UK and São Paulo, Brazil. I’ve been working in the web industry for over 12 years.

During the first five years of my career, I worked in Brazil as an all-round webmaster, where I had the opportunity to have worked with several clients such as: TOURATECH Brasil, Gibson, ESPN Brasil, D’Addario, Telecine, Vicunha, Ibanez, KOSS, Telecine, JBL, Musical Express, Royal Music, Itaú and many others.




Célio Ramos

Executive director at EM&T
improvements ★★★★★

Graciolli is well what I consider a good professional: creative and capable of proposing solutions. It has great technical mastery and his works reveal great taste.


Edgard Ribeiro
Marketing Manager at EQUIPO
improvements ★★★★★

Precisely technical without losing his creative skills, Marcelo has been proving with his work why he is one of the best professionals in the market. His knowledge, initiative and commitment allow him to go further and deliver more than the expected result


Eduardo Oliveira

Oracle Cloud Success Manager at Oracle
improvements ★★★★★

Marcelo is a kind of genius in the digital media. Has strong background in the area and above of all a huge creativity, that in my opinion is his greatest differential. As personal relationship characteristics, Marcelo is a very friendly person, able to work in group and also manage people. I could say he is an artist by born because his work is like plastic arts for digital media!


Kiko Loureiro

Megadeth's Guitar Player & Coach
improvements ★★★★★

In the best marketing tool that is the internet, nothing better than a competent professional. Marcelo Graciolli I recommend!


Paulo Faysano

Marketing Manager at Royal Music
improvements ★★★★★

Marcelo was always there, was always punctual in everything we asked for. Recently remade once again our website, adapting it to mobile format and other screen formats.
Speed, great layout suggestions, always in tune with the market trend and excellent money Marcelo make a great partner, someone I recommend to any company that wants a website and quality services.


Shane Murphy

Owner Operator Set4film Productions
improvements ★★★★★

Marcelo is clearly a bright and talented individual that brings new ideas to life. A true out of the box thinker, highly motivated and attention to detail is top notch. It is a great pleasure to work with Marcelo and would recommend his services anytime.

Work can be what you do to generate income. But the concept can be different: work is also what you do to help people and do so well that people will pay for it.

My Specialities



Visualising Ideas

The best way to present an idea is to visualise it. It makes your idea alive. In many cases, visualisation helps users understand the story that a business wants to tell them.



Designing Interfaces

My main area of expertise is UI design. Nowadays, interface is a very important part of the online product. The right UI will guarantee your success.



Building Products

Building products is my passion. It’s more than just design. It’s about understanding the company and its clients. It’s about complex processes and joinery to achieve success.



Creating Concepts

Every great design starts with an idea/concept. An idea is what forms the fundamental parts. It’s very important that all the fundamental parts are well defined and working.


Growth Hacking

HACKING It’s not just about numbers and conversions. It’s about understanding the users and knowing how to engage them at the right time in the right place.


Improving UX

User experience is an essential part of the service/product nowadays. Creating experience starts with the value proposition. After that comes usability-how easy a product is to use.

Work Experience

I enjoy collaborating with creative technologists on immersive platforms, integrating smart user experiences with a huge visual direction, and exploring the possibilities that design can offer to change people’s lifes and I did with all this brands.













…and many others

I’m also passionate for creating HDR Photographia stuff.

The art of photography makes me meet new ways of seeing the world and I can have fun with things related to architecture, design and image processing.

What am I reading?


Interviewing Users: How to Uncover Compelling Insights

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Interviewing is a foundational user research tool that people assume they already possess.

Everyone can ask questions, right? Unfortunately, that’s not the case.

Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone.

You’ll move from simply gathering data to uncovering powerful insights about people.


Mental Models: Aligning Design Strategy with Human Behavior

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Indi’s work spans a number of decades, from the mid-80’s when the desktop metaphor was replacing command line and menu-based systems, to the mid-90’s when the Web first toddled onto the scene, to now, when designers are intent on crafting good experiences.

After 10 years of consulting, Indi founded Adaptive Path with six other partners in 2001, all hoping to spread good design around the world, making things easier for people everywhere. Indi’s mental models have helped both start-ups and large corporations discover and support customer behaviors they didn’t think to explore at first.

She has written a book about the mental model method, Mental Models – aligning design strategy with human behavior, published by Rosenfeld Media. She is now consulting independently, conducting mental model workshops, and mentoring.